There are lots of wise words out there in the universe. Which words we need depends on who we are. It’s like there’s a medicine for each illness.
I have been blessed and cursed with a gift for strategy and ideas. So in growing this project, I spend weeks thinking about every development, researching possibilities, asking others, weighing possibilities. But the most important task is waiting on the shelf: selling bags.
I am doing this for 2 reasons: 1) it’s what comes naturally and 2) Despite all the passion and conviction I feel, there is a quiet undercurrent of fear of failing. Because that’s what strategy people do: try not to fail.
So when I heard these words from Michael Masterson in “Ready, Fire, Aim,” it was like medicine. The way to success is to try to fail as quickly as possible.
I know with all of my cells that this is great in every way a project can be great. I know that it provides value to every stakeholder, and can make a difference in the lives of thousands. In order to not fail, I think and dream and plan each tiny step, just to make sure it works - to give myself the best possible platform from which to leap.
But the truth is that these little things that I make perfect are probably not going to make or break it - especially since it’s the beginning and as I learn and grow, it could all change.
So I should try to forget about the platform and just leap.
Because if I’m going to fail, better fail as soon as possible. It would be worse to drag it out long and slow, while the bags wait for me to exhaust all possibilities. And while pushing the idea as fast and hard as I can, to see if it will fail, I will actually make stronger strides toward success.
The idea of trying to fail feels good. It releases me from my constant thinking and throws me into the arena.
So look out! You might find me knocking on your door with Vala bags for sale.