When creating the logo and designing the button, I asked the Wounaan artists to make a flat sizable area in the middle in which I could put the brand name.

I want to keep the natural look and the 100% organic-ness of the bag, so I thought to use a woodburning brand.

I expected the burned color to match nicely as well. Now that my custom branding iron finally made it to me, I get to see what it looks like.

I am not sure if it’s just that so much time has gone by with the logos as they are, but I’m tempted to say that the bags look better without the name written on them.

The brand name will go inside the bags on the tags. Is that enough? The people around me tend to feel that the buttons look better simply as symbols: without the letters.

My objective is for the bags to look beautiful and luxurious. I need for people to easily recognize that it is a Vala bag.

Truthfully, there aren’t many bags out there that look like these anyway. Certainly none with a light-burst shaped, vegetable ivory button.

I am interested in opinions.

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9 Responses to “Developing the Design… Uncertainty”

  1. Shannon Says:

    I like without the branding.

    Looking good!


  2. Audra Says:

    Looking better without the name :) People are getting tired from the brand names, leave it only inside, and let people enjoy natural production.


  3. Holly Says:

    I concur ladies. The second one, without the name. You rock! xoxo

  4. Kurt Says:

    I honestly think that putting the name on the front is no different than any branded clothing company. It becomes a status symbol rather than a statement.

    Go with the symbol without the letters, the natural look will entice more people, and you will stay true to your mission.

  5. Stephanie Says:

    I agree – the symbol without the letters looks best! :)

  6. kk Says:

    Looks better without branding

    Branding , am sure can go in some otherplace

    Idea – why can’t the button be the branding!!

  7. Ani Says:

    Sarah, amazing work you are doing! What an inspiring project. I love it! I am proud to know you! I think that the label without the writing looks better aesthetically. As long as you have the info inside I think it’s fine without. Best of luck! Keep me posted…I am sending the word out among my contacts! xoxo Ani

  8. Cristen Andrews Says:

    I agree – no brand name. Tag is enough.
    They’re beautiful! I want one.

  9. Gracia Caroline Says:

    It looks absolutely better without the brand name!


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